By Verma Sushma Rani   Bodla B.S.   in International Journal of Value Chain Management

ISSN:1741-5357|3|4|411-430

Inderscience Publishers‎(2010)‎

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By Diwan Saloni Pawan   Bodla B. S.   in Journal of Strategic Marketing

ISSN:1466-4488|19|6|531-550

Routledge Ltd‎(2011)‎

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