By Chaudhuri Himadri Roy   in The Marketing Review

ISSN:1469-347X|10|3|259-267

Westburn Publishers Ltd‎(2010)‎

Access to resources Favorite 22.530415

By Deb Madhurima   Chaudhuri Himadri Roy   in Journal of Indian Business Research

ISSN:1755-4195|4|4|244-268

Emerald Group Publishing Ltd‎(2012)‎

Access to resources Favorite 19.714113

By Deb Madhurima   Chaudhuri Himadri Roy   in Marketing Intelligence & Planning

ISSN:0263-4503|32|5|646-664

Emerald Group Publishing Ltd‎(2014)‎

Access to resources Favorite 19.714113