By Grewal Dhruv   in Journal of Marketing Management

ISSN:0267-257X|29|3-4|263-270

Routledge Ltd‎(2013)‎

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By Munger Jeanne Lauren   Grewal Dhruv   in Journal of Product and Brand Management

ISSN:1061-0421|10|3|185-197

Emerald Group Publishing Ltd‎(2001)‎

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By Grewal Dhruv   Levy Michael   Marshall Greg W.   in Journal of Marketing Management

ISSN:0267-257X|18|3-4|301-316

Routledge Ltd‎(2002)‎

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By Iyer Gopalkrishnan R   Miyazaki Anthony D   Grewal Dhruv   Giordano Maria   in Journal of Product and Brand Management

ISSN:1061-0421|11|5|288-302

Emerald Group Publishing Ltd‎(2002)‎

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By Grewal Dhruv   Roggeveen Anne L.   Compeau Larry D.   Levy Michael   in Journal of Product and Brand Management

ISSN:1061-0421|20|7|510-513

Emerald Group Publishing Ltd‎(2011)‎

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