By Orth Ulrich R   Wolf Marianne McGarry   Dodd Tim H   in Journal of Product and Brand Management

ISSN:1061-0421|14|2|88-97

Emerald Group Publishing Ltd‎(2005)‎

Access to resources Favorite 11.014032

By Orth Ulrich R   McDaniel Mina   Shellhammer Tom   Lopetcharat Kannapon   in Journal of Consumer Marketing

ISSN:0736-3761|21|2|97-108

Emerald Group Publishing Ltd‎(2004)‎

Access to resources Favorite 11.014032

By Littel Sandra   Orth Ulrich R.   in European Journal of Marketing

ISSN:0309-0566|47|1-2|198-217

Emerald Group Publishing Ltd‎(2013)‎

Access to resources Favorite 3.8729534

By Orth Ulrich R.   Heinrich Frauke   Malkewitz Keven   in Journal of Services Marketing

ISSN:0887-6045|26|3|194-203

Emerald Group Publishing Ltd‎(2012)‎

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By Orth Ulrich R.   Koenig Harold F.   Firbasova Zuzana   in European Journal of Marketing

ISSN:0309-0566|41|3-4|327-348

Emerald Group Publishing Ltd‎(2007)‎

Access to resources Favorite 2.766395