By Puth Gustav   Ewing Michael T.   in Corporate Communications: An International Journal

ISSN:1356-3289|3|3|106-114

Emerald Group Publishing Ltd‎(1993)‎

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By Puth Gustav   Mostert Pierre   Ewing Michael   in Journal of Product and Brand Management

ISSN:1061-0421|8|1|38-50

Emerald Group Publishing Ltd‎(1999)‎

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By Van Heerden Cornelius H   Puth Gustav   in The International Journal of Bank Marketing

ISSN:0265-2323|13|3|12-17

Emerald Group Publishing Ltd‎(1995)‎

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