By Storbacka Kaj   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|27|4|259-274

Emerald Group Publishing Ltd‎(2012)‎

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By Storbacka Kaj   Nenonen Suvi   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|24|5-6|360-372

Emerald Group Publishing Ltd‎(2009)‎

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By Storbacka Kaj   Nenonen Suvi   in European Journal of Marketing

ISSN:0309-0566|45|1-2|241-258

Emerald Group Publishing Ltd‎(2011)‎

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By Storbacka Kaj   Strandvik Tore   Gr÷nroos Christian   in International Journal of Service Industry Management

ISSN:0956-4233|5|5|21-38

Emerald Group Publishing Ltd‎(1994)‎

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By Storbacka Kaj   Ryals Lynette   Davies Iain A.   Nenonen Suvi   in European Journal of Marketing

ISSN:0309-0566|43|7-8|890-906

Emerald Group Publishing Ltd‎(2009)‎

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