By Agarwal Sanjeev   Teas R Kenneth   in Journal of Product and Brand Management

ISSN:1061-0421|13|4|242-256

Emerald Group Publishing Ltd‎(2004)‎

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By Agarwal Sanjeev   Teas R Kenneth   in Journal of Product and Brand Management

ISSN:1061-0421|11|4|213-236

Emerald Group Publishing Ltd‎(2002)‎

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By Agarwal Sanjeev   Teas R Kenneth   Wong John K   in International Marketing Review

ISSN:0265-1335|14|6|486-504

Emerald Group Publishing Ltd‎(1997)‎

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By Laczniak Russell N.   Teas R. Kenneth   in Journal of Marketing Communications

ISSN:1466-4445|7|2|65-87

Routledge Ltd‎(2001)‎

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By Teas R. Kenneth   Grapentine Terry H.   in Journal of Marketing Communications

ISSN:1466-4445|10|4|267-288

Routledge Ltd‎(2004)‎

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