By Theoharakis V.   in Marketing Letters

ISSN:0923-0645|13|4|389-402

Springer Publishing Company ‎(2002)‎

Access to resources Favorite 16.233757

By Theoharakis V.   Hooley G.   in Industrial Marketing Management

ISSN:0019-8501|32|8|695-702

Elsevier‎(2003)‎

Access to resources Favorite 12.62035