Online Marketing :A User's Manual

Publication subTitle :A User's Manual

Author: Murray Newlands  

Publisher: John Wiley & Sons Inc‎

Publication year: 2011

E-ISBN: 9781119974536

P-ISBN(Hardback):  9780470973844

Subject: F713.36 Electronic trade, trading

Language: ENG

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Description

This is Your Complete Manual of Digital Marketing Magic.

How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening.

Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you’ll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and become better networked. What more could you want? 

Chapter

Contents

pp.:  1 – 9

Acknowledgments

pp.:  9 – 11

Foreword by Chris Brogan

pp.:  11 – 13

Chapter 1 – Social Media

pp.:  15 – 23

Chapter 2 – Digital Branding

pp.:  23 – 65

Chapter 3 – Company Websites

pp.:  65 – 87

Chapter 4 – Blogging

pp.:  87 – 101

Chapter 5 – Online PR and Blogger Outreach

pp.:  101 – 125

Chapter 6 – Video Marketing

pp.:  125 – 145

Chapter 7 – SEO

pp.:  145 – 161

Chapter 8 – Email Marketing

pp.:  161 – 177

Chapter 9 – Affiliate Marketing

pp.:  177 – 193

Chapter 10 – Digital Advertising

pp.:  193 – 207

Index

pp.:  207 – 223

LastPages

pp.:  223 – 234

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