Table of contents

pp.：  1 – 7

Frontmatter

pp.：  1 – 1

List of contributors

pp.：  7 – 11

Preface

pp.：  11 – 15

Chapter 1. Introduction

pp.：  15 – 19

Chapter 2. Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research

pp.：  19 – 35

Chapter 3. Brand images: Multimodal metaphor in corporate branding messages

pp.：  35 – 61

Chapter 4. Cutting across the senses: Imagery in winespeak and audiovisual promotion

pp.：  61 – 89

Chapter 5. Interaction of multimodal metaphor and metonymy in TV commercials: Four case studies

pp.：  89 – 111

Chapter 6. Nonverbal and multimodal manifestations of metaphors and metonymies: A case study

pp.：  111 – 135

Chapter 7. Visual metaphor versus verbal metaphor: A unified account

pp.：  135 – 163

Chapter 8. Metaphor in political cartoons: Exploring audience responses

pp.：  163 – 189

Chapter 9. Image alignment in multimodal metaphor

pp.：  189 – 213

Chapter 10. Visual metaphoric conceptualization in editorial cartoons

pp.：  213 – 229

Chapter 11. Anger in Asterix: The metaphorical representation of anger in comics and animated films

pp.：  229 – 259

Chapter 12. Pictorial metaphors of emotion in Japanese comics

pp.：  259 – 281

Chapter 13. Words, gestures, and beyond: Forms of multimodal metaphor in the use of spoken language

pp.：  281 – 313

Chapter 14. Metonymy first, metaphor second: A cognitivesemiotic approach to multimodal figures of thought in co-speech gesture

pp.：  313 – 345

Chapter 15. Music, language, and multimodal metaphor

pp.：  345 – 375

Chapter 16. The role of non-verbal sound and music in multimodal metaphor

pp.：  375 – 399

Chapter 17. Multimodal metaphor in classical film theory from the 1920s to the 1950s

pp.：  399 – 419

Chapter 18. Multimodal expressions of the HUMAN VICTIM IS ANIMAL metaphor in horror films

pp.：  419 – 445

Backmatter

pp.：  445 – 467

LastPages

pp.：  467 – 487