A response to the CIM 'Shape the Agenda' paper "Less smoke, more fire: the benefits and impacts of social marketing"

Author： CIM Social Marketing Market Interest Group (MIG)  

Publisher： Westburn Publishers Ltd

ISSN： 2044-4087

Source： Social Business, Vol.1, Iss.2, 2011-08, pp. : 201-210

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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