China and India :Opportunities and Threats for the Global Software Industry ( Chandos Asian Studies Series )

Publication subTitle :Opportunities and Threats for the Global Software Industry

Publication series :Chandos Asian Studies Series

Author: McManus   John T;Li   Mingzhi;Moitra   Deependra  

Publisher: Elsevier Science‎

Publication year: 2007

E-ISBN: 9781780632346

P-ISBN(Paperback): 9781843341581

P-ISBN(Hardback):  9781843341581

Subject: F7 Trade Economy

Language: ENG

Access to resources Favorite

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Description

In the last 30 years, the world’s software industry has been developing rapidly and the landscape has also been changing dramatically. It is no longer predominately controlled by the developed countries such as the United States and the United Kingdom. This book examines the competitive and strategic issues faced by China and India through a political, economic, social, technological, environmental and legal analysis. The book reviews their competitive strengths and weaknesses and the potential risks for organisations looking to expand or invest resources in these two countries. The book also looks at the market strategies of both countries in a global context and identifies the critical success factors that have enabled China and India to gain competitive advantage in their respective markets. Importantly, the book examines the threats that these two countries pose to other countries looking to expand their presence in the global software markets. This book helps practitioners and business managers who are responsible for a firm’s strategy or investment resources to grasp and understand the complexities and challenges faced by those organisations looking to expand their operations in these countries.

  • Written from a highly knowledgeable and well-respected practitioner in the field of global strategy and software engineering
  • Draws on the authors wide-ranging practical experience of working with some of the worlds leading global service providers on major strateg

Chapter

Cover

pp.:  1 – 4

Copyright

pp.:  5 – 6

Dedication

pp.:  6 – 8

Contents

pp.:  8 – 12

List of figures

pp.:  12 – 14

List of tables

pp.:  14 – 16

Acknowledgements

pp.:  16 – 18

Preface

pp.:  18 – 20

About the authors

pp.:  20 – 22

1 The global software industry

pp.:  22 – 40

2 China: a PESTEL analysis

pp.:  40 – 58

3 India: a PESTEL analysis

pp.:  58 – 78

4 China versus India – a SWOT perspective

pp.:  78 – 106

5 Segmentation within the global software industry

pp.:  106 – 126

6 Interrelationships in China and India’s software industries

pp.:  126 – 146

7 Competitive position strategy

pp.:  146 – 168

8 Pursuing competitive strategies

pp.:  168 – 186

9 Marketing and customer-oriented strategies

pp.:  186 – 200

Index

pp.:  200 – 210

The users who browse this book also browse