B2B e-marketplace: an e-marketing framework for B2B commerce

Author: Chong Woon Kian   Shafaghi Mathew   Woollaston Christopher   Lui Vincent  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.28, Iss.3, 2010-05, pp. : 310-329

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Abstract