Consumer acceptance and market success: Wal-Mart in the UK and Germany

Author: Pioch Elke   Gerhard Ulrike   Fernie John   Arnold Stephen J.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0959-0552

Source: International Journal of Retail & Distribution Management, Vol.37, Iss.3, 2009-03, pp. : 205-225

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Abstract