Corporate communication management: A framework based on decision-making with reference to communication resources

Author: Siano Alfonso   Vollero Agostino   Confetto Maria Giovanna   Siglioccolo Mario  

Publisher: Routledge Ltd

ISSN: 1466-4445

Source: Journal of Marketing Communications, Vol.19, Iss.3, 2013-07, pp. : 151-167

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