New product development period and competitive advantage resulting from manufacturing-marketing interaction: an empirical study of SMEs in the Yangtze Delta in China

Author: Cheng Faxin   Zhang Jinsuo  

Publisher: Inderscience Publishers

ISSN: 1745-0055

Source: International Journal of Materials and Structural Integrity, Vol.7, Iss.1-3, 2013-07, pp. : 191-203

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Abstract