Is gender stereotyping in advertising more prevalent in masculine countries?: A cross-national analysis

Author： Odekerken-Schröder Gaby   Wulf Kristof De   Hofstee Natascha  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.19, Iss.4, 2002-09, pp. : 408-419

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