Determinants of influence and participation in the buying center. An analysis of Spanish industrial companies

Author: Garrido-Samaniego M José   Gutiérrez-Cillán Jesús  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.19, Iss.5, 2004-05, pp. : 320-336

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Abstract