Predicting online game loyalty based on need gratification and experiential motives

Author: Huang Lan-Ying   Hsieh Ying-Jiun  

Publisher: Emerald Group Publishing Ltd

ISSN: 1066-2243

Source: Internet Research: Electronic Networking Applications and Policy, Vol.21, Iss.5, 2011-01, pp. : 581-598

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Abstract