The Business and Management of Ocean Cruises

Author： Vogel   M.; Papathanassis   A.; Wolber   B.  

Publisher： CABI Publishing‎

Publication year： 2011

E-ISBN: 9781845938468

P-ISBN(Hardback):  9781845938451

Subject： F2 Economic Planning and Management;F59 Tourism Economy;G8 P.E

Keyword： Travel Special Interest Business Cruises Tourism Industry Management and Management Techniques

Language： ENG

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Description

After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study; particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises.

Chapter

Contents

About the Authors

Preface

Part I: The Cruise Industry

1 The Demand for Ocean Cruises – Three Perspectives

2 Development of the Cruise Industry Structure – the Supply Side

3 Regulatory Frameworks of the Cruise Industry

4 Impacts of Cruising

Part II: Cruise Line Corporate Management

5 Cruise Line Strategies for Keeping Afloat

6 Core Cruise Operator Processes and Systems: Overview and Challenges

7 Cruise Lines’ Purchasing and Logistics Management

8 Human Resource Management in the Cruise Industry

Part III: Cruise Line Marketing Management

9 Marketing Communications in the Cruise Industry

10 Pricing and Revenue Management for Cruises

11 Cruise Packages

Part IV: Cruise Product Management

12 Cruise Product Development

13 Itinerary Planning

14 Shore-side Activities

15 Service Quality and the Cruise Industry

Part V: Cruise Operations Management

16 Hotel Operations Management on Cruise Ships

17 Food and Beverage Operations

18 Safety and Security Management

19 Cruise Ship Marine Operations

Part VI: Cruise Futures

20 Cruise Sector Growth – Prospects, Challenges, Responsibilities

Index

A

B

C

D

E

F

G

H

I

L

M

N

O

P

Q

R

S

T

U

V

Y

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