Author: 段鹏
Publisher: 中国传媒大学出版社
Publication year: 2013
E-ISBN: 9787565707100
Subject: G2 Dissemination of Information and Knowledge
Keyword: 信息与知识传播
Language: CHS
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Description
本书分“传播学的起源、发展与研究方法”和“传播学的基本框架与外延”两编。上编介绍了传播学的起源、发展与流派,传播学的新门类及研究方法;下编介绍了传播的控制研究、信息与符号、传播媒介、受众、传播效果。