Chapter
Resident–visitor relations: Acculturation and social exchange theory
Tourism as a living system: Chaos-complexity theory
How these theories relate to communities as well as tourism
From irritation to adaptation: Sofield’s Adaptindex
The community’s role in the tourism system: Murphy’s ecological model of tourism planning
From theory to practice: The case of the irritated host
Chapter 3: Strategic tourism planning for communities
Strategic community tourism management and planning
Social representation theory and community planning
Measuring communities and tourism
Triple bottom line – a strategic approach to indicators of success
Benchmarks and indicators
Some suggested indicators
From theory to practice: Using social representation theory in order to understand a community
Chapter 4: Community-inclusive tourism strategies
Community development and empowerment
Planning tourism for a community
From theory to practice: Trying to empower – the case of the country towns project
Chapter 5: Marketing community tourism
Marketing and services marketing
Community based marketing
Destination/place marketing/promotion and its relationship to communities that host tourism and tourists
Destination marketing organisations (DMOs)
Cooperative tourism marketing/networking
From ‘marketing’ to ‘promotion’
Promoting tourism in communities
Promoting communities through tourism
Accidental marketing – literature, art, film, music
Literary maps and movie maps
What to do when it gets too much: Demarket!
From theory to practice: Bringing them out to play – the case of promoting the Great Victorian Bike Ride to many communities
Chapter 6: Rural tourism communities
The rural idyll and rural development
Rural change and restructure
Second homes – residents or visitors?
Growth in rural recreation and tourism
Rural tourism and community solidarity
Family businesses in rural tourism
Developing rural tourism communities
Community-driven vs operator-driven rural tourism
Community support for rural tourism
Community events and rural tourism
Profitability and pricing of rural tourism
Lack of interest from certain areas of the community
Community based rural tourism – is it worth it?
Concluding rural (community) tourism
Supplying demand or demanding supply?
From theory to practice: The case of Landcare and tourism in a rural community
Chapter 7: Dealing with crisis in tourism communities
Natural disaster life cycle
Crises in destination communities
Uniting or dividing the community?
Risks and crises: When safety and security is critical
Estimating damage and loss
From theory to practice: How a potential risk became a business crisis
Chapter 8: Developing communities through tourism: Harnessing the forces
Corporate citizenship and community tourism
Corporate citizenship: Corporate social responsibility
Corporate citizenship: Public–private partnerships
From theory to practice #1: The case of encouraging the philanthropic traveller
Studying communities and their relationship with tourism
From theory to practice #2: Community? What community? The case of the Hawaii Tourism Authority and the Sierra Club
Tourism by accident or design?
Appendix: Communities and ecotourism in the Year of the Outback
Community Development through Tourism
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
