Neuroeconomics and the Decision-Making Process
Author： Bryan Christiansen; Ewa Lechman;
Publisher： IGI Global
Publication year： 2016
E-ISBN: 9781466699908
P-ISBN(Paperback): 9781466699892
Subject： F2 Economic Planning and Management
Keyword： 经济计划与管理
Language： ENG
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Description
Neuroeconomics has emerged as a field of study with the goal of understanding the human decision-making process and the mental consideration of multiple outcomes based on a selected action. In particular, neuroeconomics emphasizes how economic conditions can impact and influence the decision-making process and alternately, how human actions have the power to impact economic conditions. Neuroeconomics and the Decision-Making Process presents the latest research on the relationship between neuroscience, economics, and human decision-making, including theoretical foundations, real-world applications, and models for implementation. Taking a cross-disciplinary approach to neuroeconomic theory and study, this publication is an essential reference source for economists, psychologists, business professionals, and graduate-level students across disciplines.
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