Focus Group Practice
( 1 )
Publication series ：1
Author： Puchta Claudia;Potter Jonathan
Publisher： Sage Publications Ltd
Publication year： 2004
E-ISBN: 9781847877154
P-ISBN(Paperback): 9780761966906
Subject： C0 Social Science Theory and Methodology
Keyword： 社会科学理论与方法论
Language： ENG
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Description
Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.