Is the Discrepancy between Numbers Derived from Verbal and Numerical Protocols for 9‐Point Hedonic Scales an Artifact of Product Choice?

Publisher: John Wiley & Sons Inc

E-ISSN: 1745-459x|30|4|269-279

ISSN: 0887-8250

Source: JOURNAL OF SENSORY STUDIES (ELECTRONIC), Vol.30, Iss.4, 2015-08, pp. : 269-279

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Abstract