Publication series :MGT
Author: Jeffrey S. Harrison;Caron H. St. John
Publisher: Cengage
Publication year: 2014
E-ISBN: 9781285614533
P-ISBN(Paperback): 9781285057392
Subject: F270 Economic theory and method
Keyword: 管理学,经济计划与管理
Language: ENG
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Description
Introduce the most important theories and views in strategic management today using this concise, yet fully complete, text. Harrison/St. John's FOUNDATIONS IN STRATEGIC MANAGEMENT, Sixth Edition, addresses the most recent changes in today's business environment, including many topics that other strategic management texts often miss. This valuable text builds on a traditional theoretical foundation by using engaging examples from many of today's leading firms to demonstrate principles and applications. This edition continues to highlight strategizing in the global arena and the contemporary challenges of increased globalization while offering additional coverage of the increasingly important topic of stakeholder management. The book's streamlined content corresponds closely with the way you teach, while providing the flexibility for you to customize your course to the needs of your students with cases, exercises, simulations and readings. The book utilizes a traditional strategic management process model while building on core ideas from industrial organization economics, the resource-based perspective, and stakeholder theory. Rely on FOUNDATIONS IN STRATEGIC MANAGEMENT, Sixth Edition, to offer an indispensable resource that your students need for immediate and long-term success in strategic management. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.教学资源:PPT、教师手册、题库。 教学资源目前仅能提供给老师,获取方式如下: 1. 邮箱获取:将教辅需求发邮件至asia.infochina@cengage.com 2. 电话获取:
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