Media Effects Research
：A Basic Overview
( COM )
Publication subTitle ：A Basic Overview
Publication series ：COM
Author： Glenn G. Sparks
Publisher： Cengage
Publication year： 2013
E-ISBN: 9781133824770
P-ISBN(Paperback): 9781111344450
Subject： F4 Industrial Economy;G2 Dissemination of Information and Knowledge;G42 TEACHING METHODS AND CURRICULUM;H0 Linguistics
Keyword： 语言学,教学理论,信息与知识传播,工业经济,贸易经济,经济学
Language： ENG
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Description
MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media' effects on society. Through an engaging narrative style, the author presents fascinating research findings on media' impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.教学资源：题库。 教学资源目前仅能提供给老师，获取方式如下： 1. 邮箱获取：将教辅需求发邮件至asia.infochina@cengage.com 2. 电话获取：010-83435111 3. 微信获取：关注我们的公众号，会由客服人员答疑解惑 公众号名称：圣智教育服务中心 微信号：Cengage_Learning 4. QQ获取：加入我们的QQ群 群名称：圣智教育服务中心 群号：658668132
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