Cover

Contents

About the author

Introduction

Section 1: Leading innovation

1. HAVE A VISION FOR CHANGE

2. ISSUE A DECLARATION OF INNOVATION

3. SET DRASTIC EXPECTATIONS

4. FIGHT THE FEAR OF CHANGE

5. TELL STORIES

6. SET GOALS FOR INNOVATION

7. GET RID OF THE CYNICS

8. THROW DOWN A CHALLENGE

9. ENCOURAGE DISSENT

10. BE AN ARSONIST AND A FIRE FIGHTER

11. THINK LIKE A VENTURE CAPITALIST

12. BREAK DOWN INTERNAL BARRIERS

13. DESTROY THE HIERARCHY

14. HAVE YOUR BEST PEOPLE WORKING ON INNOVATION

15. BE PASSIONATE

Section 2: Problem analysis

1. DIAGNOSE THE CURRENT SITUATION

2. ANALYSE PROBLEMS

3. ASK ’WHY, WHY?’

4. USE SIX SERVING MEN

5. REDEFINE THE PROBLEM

6. ASK ’WHAT BUSINESS ARE WE IN?’

Section 3: Generating ideas

1. HAVE A SUGGESTIONS SCHEME

2. RUN IDEAS EVENTS

3. ALLOW LINE MANAGER BYPASS

4. PLAN YOUR BRAINSTORM MEETINGS

5. BRAINSTORM MEETINGS – GENERATE GREAT IDEAS

6. BRAINSTORM MEETINGS – EVALUATE THE IDEAS

7. JUICE UP YOUR BRAINSTORM MEETINGS

8. BRING IN UNRELATED EXPERTS

9. USE A FACILITATOR

10. BREAK THE RULES

11. DEFINE YOUR IDEAL COMPETITOR

12. TRY WEIRD COMBINATIONS

13. GO FOR QUANTITY

14. TRY A DIFFERENT ENVIRONMENT

15. CONCEIVE A DIFFERENT BUSINESS MODEL

16. ASK ’WHO KILLED OUR BUSINESS?’

17. LOOK FOR NEW WAYS TO REACH THE CUSTOMER

18. ANTICIPATE THE WAVE

19. INNOVATE BY SUBTRACTION

20. LOOK FOR THE SOLUTION WITHIN THE PROBLEM

21. ASK ’WHAT IF…?’

22. PASS THE PARCEL

23. LOOK FOR A DISTANT RELATION

24. IDEALIZE THE ANSWER

25. BE CAREFUL WHAT AND HOW YOU REJECT

26. WEAR SIX THINKING HATS

Section 4: Implementing innovation processes

1. ALLOCATE TIME AND RESOURCES FOR INNOVATION

2. GIVE EVERYONE TWO JOBS

3. IDENTIFY THE NEED FOR REPLACEMENT

4. BORROW WITH PRIDE

5. TRAIN FOR INNOVATION

6. MEASURE PROGRESS

7. BROADCAST SUCCESS

8. REWARD SUCCESS

9. TRACK THE ASTONISHING

10. BE COOL OR OUTSOURCE COOL

11. COLLABORATE

12. OBSERVE CUSTOMERS

13. CO-CREATE

14. CREATE A COMMUNITY

15. CROWDSOURCE

16. GATE THE PROCESS

17. APPOINT INNOVATION CHAMPIONS

18. RUN AN INNOVATION INCUBATOR

19. EMPLOY AN IDEAS SEARCHER

20. STREAMLINE YOUR APPROVAL PROCESS

21. KILL THE LOSERS

22. BUILD PROTOTYPES

23. IMPLEMENT

24. OVERCOME CUSTOMER RESISTANCE

Section 5: Building a creative culture

1. DON’T TELL, ASK

2. PRAISE THE INNOVATORS

3. FOCUS ON WHAT WENT RIGHT

4. MAKE IT FUN

5. WELCOME FAILURE

6. FEAR SUCCESS

7. SET PUZZLES

8. USE THE RIGHT LANGUAGE

9. MAKE YOUR OWN PRODUCTS OBSOLETE

10. TRUST

11. EMPOWER EMPLOYEES

Section 6: Personal creativity

1. CHECK ASSUMPTIONS

2. ASK QUESTIONS

3. MOVE OUT OF YOUR COMFORT ZONE

4. SIMPLIFY THINGS

5. LOOK AT THINGS FROM A DIFFERENT ANGLE

6. TRUST YOUR INTUITION

7. INCUBATE

8. DON’T TAKE THE FIRST ANSWER

9. DEVELOP YOUR PERSONAL CREATIVITY

10. BECOME AN EVANGELIST

11. SIMPLIFY YOUR LIFE

12. BE DISCONNECTED

13. VISUALIZE WITH MIND MAPS

14. KEEP FIT

15. BE LUCKY

Conclusion

References and further reading

Puzzle answers

Index