Cover

Dedication

Contents

Foreword - George Mitchell

Foreword - Anne Gregory

Preface

1 Introduction

PUBLIC AFFAIRS IN PRACTICE

WHAT IS LOBBYING?

LOBBYING OR PUBLIC AFFAIRS?

HOW THE UK PUBLIC AFFAIRS INDUSTRY HAS CHANGED

WHAT DIFFERENCE DOES PUBLIC AFFAIRS MAKE?

PUBLIC AFFAIRS AROUND THE GLOBE

GETTING INTO PUBLIC AFFAIRS

EARLY STAGES

CODES OF CONDUCT

OVERALL

2 The art of lobbying

WHY LOBBY?

MONITORING

WHAT DO YOU WANT TO DO?

HOW POLICY IS MADE IN THE UK

POLICY

HOW TO LOBBY

CONTACT PROGRAMME

MEETINGS

LOCAL GOVERNMENT

SCOTLAND

WALES

EUROPE

GLOBAL INSTITUTIONS

GENERAL RULES

3 Reputation and the media

MEDIA RELATIONS

CRISIS MANAGEMENT

4 Managing issues

GET TO THE HEART OF THE ISSUE

BUILDING THE EVIDENCE

THINK TANKS

ECONOMIC CONSULTANCIES

BUSINESS SCHOOLS

POLLING ORGANIZATIONS

BUILDING SUPPORT

CONCLUSION

5 Stakeholder relations

THE VALUE OF STAKEHOLDERS

IDENTIFY YOUR STAKEHOLDERS

UNDERSTANDING YOUR STAKEHOLDERS

ENGAGING YOUR STAKEHOLDERS

PLANNING COMMUNICATIONS

SUMMARY

6 Corporate social responsibility

DEFINITIONS

MEASURING CSR

THE GROWTH OF CSR

WHY CSR?

THE ROLE OF GOVERNMENT

IMPACT OF CSR ON PUBLIC AFFAIRS

CONCLUSION

7 Conclusion

ON A PERSONAL LEVEL

FUTURE TRENDS AND DEVELOPMENT

OVERALL

PUBLIC AFFAIRS - A CHECKLIST

Appendix - codes of conduct

CIPR

APPC

PRCA

EPACA

EULOBBY.NET

SEAP

Index