基于移动社交网络营销的顾客参与行为及其对口碑传播的影响:以微信为例

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1008-2069|volume|8|63-73

ISSN: 1008-2069

Source: 宏观经济研究, Vol.volume, Iss.8, 2016-01, pp. : 63-73

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Abstract