传统零售商的线上品牌延伸:追求“线上—线下”还是“线上—原型”一致性

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1008-3448|20|2|144-154

ISSN: 1008-3448

Source: 南开管理评论, Vol.20, Iss.2, 2017-01, pp. : 144-154

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Abstract