Information Content of Magazine Advertising in Turkey

Author: Akan Perran  

Publisher: Haworth Press

ISSN: 1049-6483

Source: Journal of Euromarketing, Vol.16, Iss.4, 2007-10, pp. : 33-47

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract