The Lifecycle of a Washing Machine: Transforming the Customer Experience for a Home Appliance Manufacturer

Publisher: John Wiley & Sons Inc

E-ISSN: 1559-8918|2017|1|458-476

ISSN: 1559-890x

Source: Ethnographic Praxis in Industry Conference Proceedings, Vol.2017, Iss.1, 2017-11, pp. : 458-476

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract