How digital and social media helped 100-year-old Louisville Slugger brand stay relevant

Publisher: Henry Stewart Publications

ISSN: 2050-0076

Source: Journal of Digital & Social Media Marketing, Vol.1, Iss.4, 2014-01, pp. : 335-339

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract