Publisher: Elsevier
Founded in: 1984
Total resources: 4
ISSN: 0167-8116
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
International Journal of Research in Marketing
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By Prasad A., Mahajan V. in (2003)
International Journal of Research in Marketing , Vol. 20, Iss. 4, 2003-12 , pp.Retention of latent segments in regression-based marketing models
By Andrews R.L., Currim I.S. in (2003)
International Journal of Research in Marketing , Vol. 20, Iss. 4, 2003-12 , pp.The influence of business strategy on new product activity: The role of market orientation
By Frambach R.T., Prabhu J., Verhallen T.M.M. in (2003)
International Journal of Research in Marketing , Vol. 20, Iss. 4, 2003-12 , pp.The impact of market orientation on product innovativeness and business performance
By Sandvik I.L., Sandvik K. in (2003)
International Journal of Research in Marketing , Vol. 20, Iss. 4, 2003-12 , pp.Building strong brands in Asia: selecting the visual components of image to maximize brand strength
By Henderson P.W., Cote J.A., Leong S.M., Schmitt B. in (2003)
International Journal of Research in Marketing , Vol. 20, Iss. 4, 2003-12 , pp.Brand name suggestiveness: a Chinese language perspective
By Lee Y.H., Ang K.S. in (2003)
International Journal of Research in Marketing , Vol. 20, Iss. 4, 2003-12 , pp.Question order effects in measuring service quality
By DeMoranville C.W., Bienstock C.C. in (2003)
International Journal of Research in Marketing , Vol. 20, Iss. 3, 2003-09 , pp.Assessing generalizability of scales used in cross-national research
By Sharma S., Weathers D. in (2003)
International Journal of Research in Marketing , Vol. 20, Iss. 3, 2003-09 , pp.The impact of retailer stockouts on whether, how much, and what to buy
By Campo K., Gijsbrechts E., Nisol P. in (2003)
International Journal of Research in Marketing , Vol. 20, Iss. 3, 2003-09 , pp.By Dube L., Cervellon M.-C., Jingyuan H. in (2003)
International Journal of Research in Marketing , Vol. 20, Iss. 3, 2003-09 , pp.