How to use a two- product strategy against low-price competition

Author： Hilleke Klaus   Butscher Stephan A  

Publisher： Emerald Group Publishing Ltd

ISSN： 0968-4905

Source： Pricing Strategy and Practice, Vol.5, Iss.3, 1997-03, pp. : 108-115

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The impact of low-price brands on the order of entry advantage

By Wilkie Dean C.H.   Johnson Lester W.   White Lesley  

Journal of Marketing Management, Vol. 28, Iss. 7-8, 2012-07 ,pp. : 957-973

Routledge Ltd

Access to resources Recommend Favorite

Clustering product launches by price and launch strategy

By Calantone Roger J.   Benedetto C. Anthony Di  

The Journal of Business and Industrial Marketing, Vol. 22, Iss. 1, 2007-02 ,pp. : 4-19

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Design innovation and marketing strategy in successful product competition

By Hsu Yen  

The Journal of Business and Industrial Marketing, Vol. 26, Iss. 4, 2011-04 ,pp. : 223-236

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Retailers' control of reference price given product category and level of competition

By Lowengart Oded   Mizrahi Shlomo  

The International Review of Retail, Distribution and Consumer Research, Vol. 11, Iss. 4, 2001-10 ,pp. : 377-394

Routledge Ltd

Access to resources Recommend Favorite

The New International Price Competition

By Mickwitz Gösta  

European Journal of Marketing, Vol. 13, Iss. 4, 1993-12 ,pp. : 147-152

Emerald Group Publishing Ltd

Access to resources Recommend Favorite