Author： Enriquez C. Galea
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.6, Iss.2, 1993-12, pp. : 130-135
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Commodity Marketing and Generic Promotion
European Journal of Marketing, Vol. 11, Iss. 7, 1993-12 ,pp. :
Access to resources
Recommend
Domestic Applications of Comparative Marketing Analysis
European Journal of Marketing, Vol. 9, Iss. 2, 1993-12 ,pp. :
Management Structures and Marketing Strategies in UK Industry
By Doyle Peter
European Journal of Marketing, Vol. 13, Iss. 5, 1993-12 ,pp. :