Social norms and expectancy violation theories: assessing the effectiveness of health communication campaigns

Author: Campo Shelly   Cameron Kenzie   Brossard Dominique   Frazer Somjen  

Publisher: Routledge Ltd

ISSN: 0363-7751

Source: Communication Monographs, Vol.71, Iss.4, 2004-12, pp. : 448-470

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Abstract