What really works for teenagers: human or fictional celebrity?

Author: Jain Varsha   Roy Subhadip   Daswani Aarzoo   Sudha Mari  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-3616

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Vol.12, Iss.2, 2011-06, pp. : 171-183

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Abstract