Antecedents and implications of search engine use as prepurchase information tools

Author： Ruiz-Mafe Carla   Sanz-Blas Silvia  

Publisher： Inderscience Publishers

ISSN： 1477-5212

Source： International Journal of Internet Marketing and Advertising, Vol.5, Iss.1-2, 2008-12, pp. : 17-42

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