Relational exchange in US-Japanese marketing strategic alliances

Author： Voss Kevin E.   Johnson Jean L.   Cullen John B.   Sakano Tomoaki   Takenouchi Hideyuki  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.23, Iss.6, 2006-11, pp. : 610-635

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