A stakeholder approach to relationship marketing strategy: The development and use of the "six markets" model

By Payne Adrian   Ballantyne David   Christopher Martin  

European Journal of Marketing, Vol. 39, Iss. 7-8, 2005-07 ,pp. : 855-871

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Large emerging markets (LEMs) and international strategy

By Enderwick Peter  

International Marketing Review, Vol. 26, Iss. 1, 2009-02 ,pp. : 7-16

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Development of UK Banks into International Markets

By Turnbull Peter W.  

European Journal of Marketing, Vol. 16, Iss. 3, 1993-12 ,pp. : 106-110

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The STRATADAPT scale: A measure of marketing strategy adaptation to international business markets

By Lages Luis Filipe   Abrantes José Luís   Lages Cristiana Raquel  

International Marketing Review, Vol. 25, Iss. 5, 2008-09 ,pp. : 584-600

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

International strategy for SMEs: criteria for foreign markets and entry modes selection

By Musso Fabio   Francioni Barbara  

Journal of Small Business and Enterprise Development, Vol. 21, Iss. 2, 2014-05 ,pp. : 301-312

Emerald Group Publishing Ltd

Access to resources Recommend Favorite