Author: Matthyssens Paul Vandenbempt Koen
Publisher: Emerald Group Publishing Ltd
ISSN: 0885-8624
Source: The Journal of Business and Industrial Marketing, Vol.18, Iss.6-7, 2003-12, pp. : 595-606
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Pricing policies and market strategy
By Pass Chris
European Journal of Marketing, Vol. 5, Iss. 3, 1993-12 ,pp. :