Gender, fashion innovativeness and opinion leadership, and need for touch: Effects on multi-channel choice and touch/non-touch preference in clothing shopping

Author： Cho Siwon   Workman Jane  

Publisher： Emerald Group Publishing Ltd

ISSN： 1361-2026

Source： Journal of Fashion Marketing and Management, Vol.15, Iss.3, 2011-07, pp. : 363-382

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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