Buyers' Perceptions of Salesperson Tactical Approaches

Author: Del Vecchio Susan K.   Zemanek James E.   McIntyre Roger P.   Claxton Reid P.  

Publisher: M. E. Sharpe Inc

ISSN: 0885-3134

Source: Journal of Personal Selling and Sales Management, Vol.23, Iss.1, 2002-12, pp. : 39-49

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Abstract