Integrated marketing communications and social marketing

Author： Dahl Stephan   Eagle Lynne   Low David  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 2042-6771|5|3|226-240

ISSN： 2042-6763

Source： Journal of Social Marketing, Vol.5, Iss.3, 2015-07, pp. : 226-240

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