An Assessment of Customer’s Preferences and Improve Brand Awareness Implementation of Social CRM in an Automotive Company

Publisher： IGI Global_journal

E-ISSN： 1947-931x|4|1|1-15

ISSN： 1947-9301

Source： International Journal of Technology Diffusion (IJTD), Vol.4, Iss.1, 2013-01, pp. : 1-15

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