Examining the predictors of consumer response to sport marketing via digital social media

By Joseph E. Mahan  

International Journal of Sport Management and Marketing, Vol. 9, Iss. 3-4, 2011-07 ,pp. : 254-267

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Sport fandom as an occupation: understanding the sport consumer through the lens of occupational science

By Humphries Clare E.   Smith Aaron C.T.  

International Journal of Sport Management and Marketing, Vol. 1, Iss. 4, 2006-08 ,pp. : 331-348

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The reciprocal and influential connection between sport marketing and management and the sport sciences

By Schwarz Eric C.  

International Journal of Sport Management and Marketing, Vol. 7, Iss. 1-2, 2009-12 ,pp. : 33-43

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Sport fans' sponsorship evaluation based on their perceived relationship value with a sport property

By Hong Jinbae  

International Journal of Sport Management and Marketing, Vol. 9, Iss. 1-2, 2011-05 ,pp. : 116-131

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Introduction: New perspectives in sport event marketing

By Ferrand Alain   Stotlar David K.  

International Journal of Sport Management and Marketing, Vol. 7, Iss. 3-4, 2010-04 ,pp. : 145-155

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