Period of time: 2003年4期
Publisher: Institute for Media and Communications Management, University of St Gallen, Switzerland
Founded in: 1999
Total resources: 8
ISSN: 1424-1277
Subject: TB General Industrial Technology
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
The International Journal on Media Management,volume 4,issue 4
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By Schmid Beat F.,Glotz Peter,Herrmann Andreas,Mierzejewska Bozena I. in (2002)
The International Journal on Media Management,volume 4,issue 4 , Vol. 4, Iss. 4, 2002-12 , pp.Institute for Media and Communications Management, University of St Gallen, Switzerland
Editorial – Media and Entrepreneurship
By Dowling Michael,Mellewigt Thomas in (2002)
The International Journal on Media Management,volume 4,issue 4 , Vol. 4, Iss. 4, 2002-12 , pp.Institute for Media and Communications Management, University of St Gallen, Switzerland
The Bases of Successful Market Entry: the Liability of Size and of Newness in E-commerce
By Ehrmann Thomas,Haas Florian,Harms Rainer in (2002)
The International Journal on Media Management,volume 4,issue 4 , Vol. 4, Iss. 4, 2002-12 , pp.Institute for Media and Communications Management, University of St Gallen, Switzerland
Attacker's Advantages in a Homogeneous Market: The Case of GSM
By Knyphausen-Aufseß Dodo zu,Krys Christian,Schweizer Lars in (2002)
The International Journal on Media Management,volume 4,issue 4 , Vol. 4, Iss. 4, 2002-12 , pp.Institute for Media and Communications Management, University of St Gallen, Switzerland
Entrepreneurial Opportunities with Toolkits for User Innovation and Design
By Franke Nikolaus,Schreier Martin in (2002)
The International Journal on Media Management,volume 4,issue 4 , Vol. 4, Iss. 4, 2002-12 , pp.Institute for Media and Communications Management, University of St Gallen, Switzerland
By Gerpott Torsten J.,Niegel Christian in (2002)
The International Journal on Media Management,volume 4,issue 4 , Vol. 4, Iss. 4, 2002-12 , pp.Institute for Media and Communications Management, University of St Gallen, Switzerland
Measuring Newspaper Readership: A Qualitative Variable Approach
By Malthouse Edward,Calder Bobby J. in (2002)
The International Journal on Media Management,volume 4,issue 4 , Vol. 4, Iss. 4, 2002-12 , pp.Institute for Media and Communications Management, University of St Gallen, Switzerland
By Dimpfel Marcus,Habann Frank,Algesheimer René in (2002)
The International Journal on Media Management,volume 4,issue 4 , Vol. 4, Iss. 4, 2002-12 , pp.Institute for Media and Communications Management, University of St Gallen, Switzerland