Journal of Marketing Practice: Applied Marketing Science,volume 2,issue 2  (02-1999)

Period of time： 1999年2期

Publisher： Emerald Group Publishing Ltd

Founded in： 1995

Total resources： 27

ISSN： 1355-2538

Subject： F7 Trade Economy

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Journal of Marketing Practice: Applied Marketing Science,volume 2,issue 2

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Developing key account management competences

By Millman Tony,Wilson Kevin in (1996)

Journal of Marketing Practice: Applied Marketing Science,volume 2,issue 2 , Vol. 2, Iss. 2, 1996-02 , pp. 7-22

Emerald Group Publishing Ltd

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Industrial marketing relationships and open-to-tender contracts: Co-operation or competition?

By Donaldson Bill in (1996)

Journal of Marketing Practice: Applied Marketing Science,volume 2,issue 2 , Vol. 2, Iss. 2, 1996-02 , pp. 23-34

Emerald Group Publishing Ltd

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Reasoned action theory: an application to alcohol-free beer

By Thompson Nicholas J,Thompson Keith E in (1996)

Journal of Marketing Practice: Applied Marketing Science,volume 2,issue 2 , Vol. 2, Iss. 2, 1996-02 , pp. 35-48

Emerald Group Publishing Ltd

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A personal view of the marketing challenge

By Wilkinson Paul N in (1996)

Journal of Marketing Practice: Applied Marketing Science,volume 2,issue 2 , Vol. 2, Iss. 2, 1996-02 , pp. 51-57

Emerald Group Publishing Ltd

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Total 4 item(s)